eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.More
Author Archives: trredit
Work With Me
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More
What Makes A Brand Successful?
What makes a brand successful? It depends on who you ask…and who is holding the purse strings.More
How To Increase Email Revenue: A New Framework
There’s a better way to increase email revenue. You need a strategy that works today and increases your future email sales potential.More
The Difference Between A Brand And Product Channel Fit
Not every “brand” is really a brand. Some are simply products that have achieved product channel fit. Here is how to distinguish the two.More
How To Acquire Better Customers To Increase LTV
Want to improve your customers’ lifetime value? Then you need to acquire better customers.More
Managing Your Customer Portfolio
What if there was a different way of understanding your business that would give you more confidence in achieving your goals?More
3 Reasons DTC Brands Plateau At $20M in Revenue
Why is it so challenging to break past the $20M revenue milestone? Read on to find out.More
What Makes A Loyalty Program Successful? A 4 Point Checklist
Will loyalty turn your brand into the next Starbucks? Here is a four point checklist that outlines what makes a loyalty program successful.More
5 eCommerce Best Practices That Don’t Work For Fashion Brands (And What To Do Instead)
Most eCom advice leverages features and benefits for a small assortment of products. Fashion brands have none of those things. Here is what to do instead.More