Author Archives: trredit

eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.More

If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More

What makes a brand successful? It depends on who you ask…and who is holding the purse strings.More

There’s a better way to increase email revenue. You need a strategy that works today and increases your future email sales potential.More

Not every “brand” is really a brand. Some are simply products that have achieved product channel fit. Here is how to distinguish the two.More

Want to improve your customers’ lifetime value? Then you need to acquire better customers.More

What if there was a different way of understanding your business that would give you more confidence in achieving your goals?More

Why is it so challenging to break past the $20M revenue milestone? Read on to find out.More

Will loyalty turn your brand into the next Starbucks? Here is a four point checklist that outlines what makes a loyalty program successful.More

Most eCom advice leverages features and benefits for a small assortment of products. Fashion brands have none of those things. Here is what to do instead.More