Running Facebook Ads for fashion brands has always been more challenging than other categories. Here is everything you know to do it successfully.
Customer segmentation “best practices” can lead to analysis paralysis. Here is a simple segmentation strategy that can work for every brand.
Eventually, the “slap an app on it” school of growth stops working. To build a profitable business, you need to think of customer acquisition as an investment.
You’re probably measuring retention marketing the wrong way (and wasting thousands in the process). Here’s how to do it the right way.
If these three things are true about your brand, you should not run Facebook ads. You’ll never be able to break even on your ad spend.
Black Friday 2022 is only 90 days away. Read on for stress-free planning advice and tips on how to use product to increase your conversion rate.
Looking for fresh Facebook Ad creative ideas? Worried that your creative isn’t breaking through the noise? Here is your solution.
“I wish I could clone myself into 2 so I can fully focus on both acquisition AND retention!” Well…what should you do?
The things that get marketers promoted in a bull market are the same things that get them laid off in a recession.
Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.