12 customer acquisition ideas for DTC brands that AREN’T sales, promotions or performance paid media.More
Author Archives: trredit
BFCM & Holiday: A Double-Edged Sword
Let’s cut through some of the fear, uncertainty and doubt around the holiday shopping season and zero in on the true costs and benefits of this period.More
Foundations: Traffic Only Goes Up
I frequently refer to the “Traffic Only Goes Up” era of retail, abbreviated TOGU. So I thought I would put together a post explaining exactly what that means.More
Future-Proof Your Email Program In 5 Steps
Email marketing is harder than ever, with increased inbox competition and less visibility into open rates. Here are five steps that will enable you to thrive in this environment.More
Casual Customers vs Biggest Fans
One of the biggest misconceptions in eCommerce and digital marketing is that all of your customers have the potential to become your best customers.More
Foundations: Marketing Incrementality
The goal of marketing is to change customer behavior to generate incremental revenue. Learn more about what that means here.More
To Improve Retention, Think Like Your Customer
Winning a first purchase doesn’t guarantee that you’ll cut through the noise of a competitive, crowded consumer landscape to win a second purchase.More
A Typical eCommerce Customer Journey In 2021
Before we talk about loyalty and retention, we have to talk about deepening the relationship between the customer and the brand to make it more memorable and legitimate.More
It’s Time To Say Goodbye To ROAS
ROAS has done more harm than good to eCommerce businesses over the last 20 years. It’s time to abandon ROAS in favor of something actually helps businesses grow.More
How Does Advertising Work?
Billboards, commercials and other ads are a major feature of our lives. But how does advertising work?More