Hard-won advice on how to perform an email marketing audit and optimize an existing email marketing program to thrive in a post-iOS15 world.
Use these 6 Customer Archetypes cut through the noise of personalization advice and develop meaningful strategies for customer retention.
A dollar is a dollar, right? Not quite. Not all revenue is equal. Some transactions are inherently more valuable than others.
Cohort Analysis is a framework you can use to better understand your business. Learn more about how to apply this framework to a consumer products business.
Agencies and vendors–can’t live with ’em, can’t live without ’em. Some thoughts on how interpret the advice you get from these partners.
Loyalty program advice from someone who has been there, plus what they won’t tell you about making a loyalty program work.
This post will bust digital marketing myths that have been plaguing the industry for more than a decade. It’s time for marketers to fight back.
Modern Lifecycle Marketing flies in the face of most of what you’ve been told about how eCommerce and marketing works. And frankly, that’s a good thing.
Where there’s smoke, there’s fire. If a company can’t get lifecycle marketing off the ground, it probably indicates deeper issues with the organization.
“But it was a sure thing! Neil Patel told me so!” So your A/B tests don’t work. Some insight on why, and how to do better next time.