No Best Practices

Everything I learned about how to run Meta ads in 2024 from a year of managing more than $1 Million in client ad spend.More

Saying “Marketing made me do it!” is like saying “But I was drunk when I said that!”…it’s not really a valid excuse.More

Confession: I had to mute the term “cost cap” on X (Twitter?). There were too many people getting too dogmatic about it. I am a big believer in the idea that no single tactic is a “silver bullet” for every business. Every platform has “usage guidelines” that set the user up for success, but not every…More

Should you use an agency to manage your brand’s performance marketing or build an in-house team? I’ll break down this question for brands of different sizes.More

Yes, there are bad agencies out there. No, they aren’t all bad. Here is how to hire a digital marketing agency without getting burned.More

Selling expensive products with Meta ads is playing the game on hard mode. I’ll explain why, and how to do it successfully anyway.More

What is the biggest attribution mistake that most brands make? Agonizing over “what channel gets the credit” for a sale.More

Avoid these three common marketing traps that stall growth for businesses of every size.More

One hot take for every year of my life.More