Should you scale your ad spend (go hard), or keep budgets as-is (go home)? Here is how I answer that question.More
Brand Marketing Versus Performance Marketing
The “brand marketing versus performance marketing” debate has been lighting up DTC Twitter for most of Q4. So who is right?More
A (Self) Gifting Guide For Marketers
Skip the 1,000th iteration of the scented candle and get what you really want for the holidays: career growth, revenue growth, and clarity.More
Banish “That’s Not On Brand” For Good
Advice on how to build creative teams and processes that allow your brand to be data-driven without being soulless, and memorable for the right reasons.More
Facebook Ads For Fashion Brands: The Ultimate Guide
Running Facebook Ads for fashion brands has always been more challenging than other categories. Here is everything you know to do it successfully.More
Foolproof Customer Segmentation
Customer segmentation “best practices” can lead to analysis paralysis. Here is a simple segmentation strategy that can work for every brand.More
How To Build A Profitable Business
Eventually, the “slap an app on it” school of growth stops working. To build a profitable business, you need to think of customer acquisition as an investment.More
How To Measure Retention Marketing
You’re probably measuring retention marketing the wrong way (and wasting thousands in the process). Here’s how to do it the right way.More
Some Brand Should Not Run Facebook Ads
If these three things are true about your brand, you should not run Facebook ads. You’ll never be able to break even on your ad spend.More
How To Prepare For Black Friday 2022
Black Friday 2022 is only 90 days away. Read on for stress-free planning advice and tips on how to use product to increase your conversion rate.More