Ads Made Me Do It

Saying “Marketing made me do it!” is like saying “But I was drunk when I said that!”…it’s not really a valid excuse.More

Should You Try Cost Caps For Meta Ads?

Confession: I had to mute the term “cost cap” on X (Twitter?). There were too many people getting too dogmatic about it. I am a big believer in the idea that no single tactic is a “silver bullet” for every business. Every platform has “usage guidelines” that set the user up for success, but not every…More