Slides and additional reading from my guest visit to Professor Serdari’s Retail Strategy class on Wednesday 9.22.21.
We’re told that growth is the be-all, end-all of DTC. But not all growth is good for the long term health of a business.
12 customer acquisition ideas for DTC brands that AREN’T sales, promotions or performance paid media.
Let’s cut through some of the fear, uncertainty and doubt around the holiday shopping season and zero in on the true costs and benefits of this period.
I frequently refer to the “Traffic Only Goes Up” era of retail, abbreviated TOGU. So I thought I would put together a post explaining exactly what that means.
One of the biggest misconceptions in eCommerce and digital marketing is that all of your customers have the potential to become your best customers.
The goal of marketing is to change customer behavior to generate incremental revenue. Learn more about what that means here.
Before we talk about loyalty and retention, we have to talk about deepening the relationship between the customer and the brand to make it more memorable and legitimate.
ROAS has done more harm than good to eCommerce businesses over the last 20 years. It’s time to abandon ROAS in favor of something actually helps businesses grow.
Billboards, commercials and other ads are a major feature of our lives. But how does advertising work?