Work With Me

If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More

Ads Made Me Do It

Saying “Marketing made me do it!” is like saying “But I was drunk when I said that!”…it’s not really a valid excuse.More

Should You Try Cost Caps For Meta Ads?

Confession: I had to mute the term “cost cap” on X (Twitter?). There were too many people getting too dogmatic about it. I am a big believer in the idea that no single tactic is a “silver bullet” for every business. Every platform has “usage guidelines” that set the user up for success, but not every…More