Our brand is launching in the US for the first time this summer. What is your recommendation for our marketing mix?
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.
Acquisition is retention fuel; there is no such thing as long term growth through retention. Many disagree, but here’s why they are wrong.
Brand repositioning is a high-risk, high-reward strategy. But when brands reposition to solve customer acquisition issues, the result is often disastrous.
Hot Items are products that “go viral” in some way and drive a dramatic increase in sales. But if you’re not careful, you’ll become a victim of your own success.
What makes a brand successful? It depends on who you ask…and who is holding the purse strings.
The “flywheel of doom”: when brands use ROAS as their source of truth for media planning, it often becomes harder to sell at full price as time goes on.
Yes, I know this goes against everything this newsletter stands for. But I do have some best practices. Read on to learn what they are.
The principles of pragmatic branding ensure that your brand identity contributes to growth instead of weighing it down.