One of the biggest misconceptions in eCommerce and digital marketing is that all of your customers have the potential to become your best customers.
The goal of marketing is to change customer behavior to generate incremental revenue. Learn more about what that means here.
Before we talk about loyalty and retention, we have to talk about deepening the relationship between the customer and the brand to make it more memorable and legitimate.
ROAS has done more harm than good to eCommerce businesses over the last 20 years. It’s time to abandon ROAS in favor of something actually helps businesses grow.
Billboards, commercials and other ads are a major feature of our lives. But how does advertising work?
We know how to acquire customers. And we know how to activate loyal customers. But we don’t focus enough on making new customers loyal.
When the going gets tough, the market retreats into “loyalty” strategies, often to disastrous results. Here’s how to avoid the same fate.
Forecasting eCommerce demand is one of the biggest challenges in eCommerce. Find out why marketing plays a bigger role in demand forecasting than you think.
The best way to solve big problems? Catch them when they’re still small problems. Read on to find out how.
We’re told that the customer lifecycle is a black box of mystery, but these 8 rules explain 80% of the customer behavior you’ll observe.