We know how to acquire customers. And we know how to activate loyal customers. But we don’t focus enough on making new customers loyal.
When the going gets tough, the market retreats into “loyalty” strategies, often to disastrous results. Here’s how to avoid the same fate.
Forecasting eCommerce demand is one of the biggest challenges in eCommerce. Find out why marketing plays a bigger role in demand forecasting than you think.
The best way to solve big problems? Catch them when they’re still small problems. Read on to find out how.
We’re told that the customer lifecycle is a black box of mystery, but these 8 rules explain 80% of the customer behavior you’ll observe.
What new luxury brands get wrong about digital marketing, and how to improve the digital experience.
Use these 6 Customer Archetypes cut through the noise of personalization advice and develop meaningful strategies for customer retention.
Cohort Analysis is a framework you can use to better understand your business. Learn more about how to apply this framework to a consumer products business.
Agencies and vendors–can’t live with ’em, can’t live without ’em. Some thoughts on how interpret the advice you get from these partners.
Loyalty program advice from someone who has been there, plus what they won’t tell you about making a loyalty program work.