Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.
The Acquisition v Retention model of marketing is wrong. There are really three phases in the lifecycle: Acquisition, Nurture and Retention.
We’re a small brand who grew through SEO. Can we make Facebook ads work, even if we’ve been burned in the past?
Businesses struggle to determine when to raise prices because they think that the impact of price increases is unpredictable. It’s not.
Our brand is launching in the US for the first time this summer. What is your recommendation for our marketing mix?
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.
Acquisition is retention fuel; there is no such thing as long term growth through retention. Many disagree, but here’s why they are wrong.
Brand repositioning is a high-risk, high-reward strategy. But when brands reposition to solve customer acquisition issues, the result is often disastrous.
Hot Items are products that “go viral” in some way and drive a dramatic increase in sales. But if you’re not careful, you’ll become a victim of your own success.