Looking for fresh Facebook Ad creative ideas? Worried that your creative isn’t breaking through the noise? Here is your solution.More
Should I Focus On Acquisition Or Retention?
“I wish I could clone myself into 2 so I can fully focus on both acquisition AND retention!” Well…what should you do?More
How To Survive A Recession
The things that get marketers promoted in a bull market are the same things that get them laid off in a recession.More
Most Retention Marketing Destroys Value
Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.More
The Customer Lifecycle Sandwich
The Acquisition v Retention model of marketing is wrong. There are really three phases in the lifecycle: Acquisition, Nurture and Retention.More
How (Almost) Any Brand Can Make Facebook Ads Work
We’re a small brand who grew through SEO. Can we make Facebook ads work, even if we’ve been burned in the past?More
When To Raise Prices
Businesses struggle to determine when to raise prices because they think that the impact of price increases is unpredictable. It’s not.More
AMA: How Do I Launch In A New Market?
Our brand is launching in the US for the first time this summer. What is your recommendation for our marketing mix?More
What is eCommerce Merchandising And Why Does It Matter?
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling. More
Work With Me
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More