Looking for fresh Facebook Ad creative ideas? Worried that your creative isn’t breaking through the noise? Here is your solution.
“I wish I could clone myself into 2 so I can fully focus on both acquisition AND retention!” Well…what should you do?
The things that get marketers promoted in a bull market are the same things that get them laid off in a recession.
Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.
The Acquisition v Retention model of marketing is wrong. There are really three phases in the lifecycle: Acquisition, Nurture and Retention.
We’re a small brand who grew through SEO. Can we make Facebook ads work, even if we’ve been burned in the past?
Businesses struggle to determine when to raise prices because they think that the impact of price increases is unpredictable. It’s not.
Our brand is launching in the US for the first time this summer. What is your recommendation for our marketing mix?
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling.
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.