Marketers frequently ask “What can I do today to make my numbers tomorrow?” And the unfortunate answer is: not a whole hell of a lot.More
Annual Planning Part 1: Customer Forecasting
How to create customer acquisition and retention forecasts based on your annual revenue goals.More
4 Loyalty Program Ideas That Aren’t Points Or Promos
Believe it or not, loyalty program ideas don’t need to involve points systems or promotions. These four brands are proof.More
3 Ways ROAS Is Abused
ROAS is a good way to measure changes in performance for a specific ad campaign. Unfortunately, it’s often used for much more than that.More
Entireworld Closing & What Makes A Fashion Brand Successful
Entireworld went from success story to shutdown in less than five years. Why has fashion been so volatile, and what can brands do to improve their odds?More
Who Is The Holiday Shopper?
Who is the Holiday shopper, really? And why is he or she more likely to convert?More
What To Do About Holiday 2021
The 2021 holiday shopping season confronts retailers with a unique set of challenges. Here is a framework to navigate this critical period successfully.More
How Facebook Ads Work: A First Principles Guide
This first principles guide to how Facebook Ads work first appeared in my newsletter several months ago. It was one of my most popular pieces, so I’m sharing it here.More
How To Improve Your Facebook Ads Performance After iOS 14
Wondering how to improve your Facebook ads performance after iOS 14? Looking for real advice you can implement today? Read on.More
Merchandising For Marketers 101
Most digital marketing channels and tactics are commoditized. But only you possess the unique relationship between your customers and your products.More