ROAS is a good way to measure changes in performance for a specific ad campaign. Unfortunately, it’s often used for much more than that.
Entireworld went from success story to shutdown in less than five years. Why has fashion been so volatile, and what can brands do to improve their odds?
Who is the Holiday shopper, really? And why is he or she more likely to convert?
The 2021 holiday shopping season confronts retailers with a unique set of challenges. Here is a framework to navigate this critical period successfully.
This first principles guide to how Facebook Ads work first appeared in my newsletter several months ago. It was one of my most popular pieces, so I’m sharing it here.
Wondering how to improve your Facebook ads performance after iOS 14? Looking for real advice you can implement today? Read on.
Most digital marketing channels and tactics are commoditized. But only you possess the unique relationship between your customers and your products.
What do you do when you’ve been disrupted? Say, by the iOS 14 update? First: don’t panic. Second: get in the right headspace by reading this.
Slides and additional reading from my guest visit to Professor Serdari’s Retail Strategy class on Wednesday 9.22.21.
There are moves that I’ve watched senior eCommerce leaders make again and again, and they always miss the mark.