The “flywheel of doom”: when brands use ROAS as their source of truth for media planning, it often becomes harder to sell at full price as time goes on.
Yes, I know this goes against everything this newsletter stands for. But I do have some best practices. Read on to learn what they are.
The principles of pragmatic branding ensure that your brand identity contributes to growth instead of weighing it down.
Where does growth come from? One of two places: new customers or returning customers. Here’s how to harness that knowledge to accelerate your growth.
There’s a better way to increase email revenue. You need a strategy that works today and increases your future email sales potential.
Not every “brand” is really a brand. Some are simply products that have achieved product channel fit. Here is how to distinguish the two.
Take the “ink blot test for marketers” and learn more about the different factors that determine if an ad is a “winner”.
Want to improve your customers’ lifetime value? Then you need to acquire better customers.
What if there was a different way of understanding your business that would give you more confidence in achieving your goals?
Why is it so challenging to break past the $20M revenue milestone? Read on to find out.