No Best Practices

What do you do when you’ve been disrupted? Say, by the iOS 14 update? First: don’t panic. Second: get in the right headspace by reading this.More

Slides and additional reading from my guest visit to Professor Serdari’s Retail Strategy class on Wednesday 9.22.21.More

We’re told that growth is the be-all, end-all of DTC. But not all growth is good for the long term health of a business.More

12 customer acquisition ideas for DTC brands that AREN’T sales, promotions or performance paid media.More

Let’s cut through some of the fear, uncertainty and doubt around the holiday shopping season and zero in on the true costs and benefits of this period.More

I frequently refer to the “Traffic Only Goes Up” era of retail, abbreviated TOGU. So I thought I would put together a post explaining exactly what that means.More

One of the biggest misconceptions in eCommerce and digital marketing is that all of your customers have the potential to become your best customers.More

The goal of marketing is to change customer behavior to generate incremental revenue. Learn more about what that means here.More