ROAS is a good way to measure changes in performance for a specific ad campaign. Unfortunately, it’s often used for much more than that.More
Entireworld Closing & What Makes A Fashion Brand Successful
Entireworld went from success story to shutdown in less than five years. Why has fashion been so volatile, and what can brands do to improve their odds?More
Who Is The Holiday Shopper?
Who is the Holiday shopper, really? And why is he or she more likely to convert?More
What To Do About Holiday 2021
The 2021 holiday shopping season confronts retailers with a unique set of challenges. Here is a framework to navigate this critical period successfully.More
How Facebook Ads Work: A First Principles Guide
This first principles guide to how Facebook Ads work first appeared in my newsletter several months ago. It was one of my most popular pieces, so I’m sharing it here.More
How To Improve Your Facebook Ads Performance After iOS 14
Wondering how to improve your Facebook ads performance after iOS 14? Looking for real advice you can implement today? Read on.More
Merchandising For Marketers 101
Most digital marketing channels and tactics are commoditized. But only you possess the unique relationship between your customers and your products.More
What To Do When You’ve Been Disrupted
What do you do when you’ve been disrupted? Say, by the iOS 14 update? First: don’t panic. Second: get in the right headspace by reading this.More
Brand Repositioning: Slides & Resources
Slides and additional reading from my guest visit to Professor Serdari’s Retail Strategy class on Wednesday 9.22.21.More
5 “Worst Practices” That Always Fail
There are moves that I’ve watched senior eCommerce leaders make again and again, and they always miss the mark.More