In business, the opposite is true. Successful companies maintain their growth trajectory through a unique combination of product, positioning and distribution. And companies that struggle to grow often fall into the same set of traps.
Last month I shared 5 common reasons that $1M/yr businesses struggle to reach $5M/yr. But a few of these issues apply to businesses of any size. I’m going to zoom in on three anti-growth traps that I see brands fall into regardless of scale. These are specific to marketing–read up so you can avoid them.