This content was originally published in the No Best Practices newsletter on 02.11.2024.
I’m going to share everything I learned about hiring and talent management from working at one of the world’s most recognized, profitable fashion brands. (go check my LinkedIn to see who I’m talking about)
Much of what I observed at this global brand confused me at first, and then frustrated me when I understood the “first principles” behind it (might share more of that another time). But there was one thing the public company excelled at: organizational structure and talent management.
This made me realize that most smaller brands set themselves up to fail when they structure marketing teams and hire for those roles. So I’m going to share a better playbook with you here.
If it’s taking you 6-12 months to hire for open roles…If your team’s average tenure is under 18 months…If you feel like your brand is scrambling from one fire to the next and it’s impossible to get ahead…you need to read this.