Work With Me

If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.

My name is Alex Greifeld–I write the No Best Practices newsletter and I’m available for hire as a marketing consultant. You can learn more about my work background via this link.

Here is some info about what makes me different than your typical performance marketing consultant or agency, as well as my project offering and rates.

Why Hire Alex Greifeld?

Hire me because you need more than “just a marketer”. Many agencies and consultants are single-channel experts. Which is fine for single-channel optimization. But in today’s challenging eCom environment, that’s rarely enough to keep you growing sustainably.

Consistent issues with marketing campaign performance are really issues with customer acquisition, customer retention, or merchandising. Most plug and play analytics platforms give you zero insight on acquisition or retention trends, or how your customers interact uniquely with your products and your brand.

I developed frameworks for solving these problems and creating sustainable growth–because I didn’t have a choice.

Most of my time in eCom has been spent with brands that couldn’t fall back on decades of awareness or a national retail footprint to drive sales. Marketing had to be effective. And if it wasn’t, you’d quickly see it in the sales numbers.

The last five years have been hard for everyone who sells in the eCom channel. We’re dealing with more competition, higher costs and less accurate data. When the going gets tough, the smart money doubles down on the fundamentals. In marketing that means two things:

  1. Is your money and effort driving incremental sales–sales that would not have taken place in absence of your marketing?
  2. Are you leveraging your brand’s biggest competitive advantage: the unique relationship between your customers and the products you sell?

This is what my process is designed to address. I’ll help you understand your brand’s unique relationship between marketing channels, customer behavior and merchandise. And I’ll use that knowledge to help you develop marketing strategies that will put you back in control of your business trajectory.

If profitable revenue growth has started to feel like an uphill battle or stellar in-platform campaign metrics aren’t adding up to stellar top line growth, we should talk.

My Core Service Offering

I will apply a combination of custom transaction data analysis, current state audits and customer research to help you answer one or more of the four big questions facing eCommerce businesses today.

Pricing for these projects starts in the low five figures and is based on the complexity and size of your current programs. If you’re interested in learning more: click the link below, answer 5 quick questions and I will reach out to you with more info.

Click Here To Work With Alex

Question #1: “How do I make my paid acquisition efforts more profitable at scale?”

What You’ll Get:

  • Brand new full-funnel strategies that will enable you to convert higher lifetime value customers at a lower cost per acquisition.
  • A tactical roadmap for bringing those funnels to life across paid social ads, email, landing pages and other components of your marketing mix.

How I’ll Deliver It:

  • Analyze your customers’ purchase behavior to identify LTV drivers for your brand.
  • Review your current strategies to determine what’s working well and where there is room for improvement.
  • Learn from your customers using a combination of surveys, review analysis and live interviews.

Question #2: “How do I increase customer LTV and build a meaningful retention marketing program?”

What You’ll Get:

  • A breakdown of your highest-value customer segments to prioritize for retention marketing, along with an estimate of the upside.
  • A tactical roadmap for increasing the conversion rate and spend for each of your high value audiences.
  • Recommendations for optimizing your current retention strategies to streamline messaging and reduce costs so you can focus on retaining the right customers.

How I’ll Deliver It:

  • Analyze your customers’ purchase behavior to identify high value customer segments and determine realistic benchmarks for retention marketing.
  • Review your current retention strategies to determine what’s working well and where there is room for improvement.

Question #3: “I’m a fashion brand and “best practices” never work for me–how do I leverage my assortment to increase my marketing ROI and inventory sell-throughs?”

What You’ll Get:

  • An actionable customer segmentation framework based on product, price and promotional preferences with recommendations.
  • A tactical roadmap for using merchandising insights to improve the CVR of your existing marketing programs
  • Recommendations for structuring your calendar of sales and promotions to reduce the cost of customer acquisition and increase customer LTV.

How I’ll Deliver It:

  • Analyze your customers’ purchase behavior to identify product, price and promotional preferences.
  • Identify which product categories and price points drive acquisition and retention for your business.
  • Review your current strategies to identify opportunities for using merchandising to improve campaign performance.

Question #4: “How do I forecast sales accurately in an environment where traffic sources and costs are constantly changing?”

What You’ll Get:

  • Two sales forecasts broken down by new and returning customer counts and spend: a base case that illustrates your current trajectory and a goal case that you can achieve with marketing optimization.
  • A forecasted marketing budget that will enable you to achieve your sales targets for both versions of the forecast.
  • Recommendations for achieving the goal forecast and a working session to build a roadmap that works for your brand.

How I’ll Deliver It:

  • Analyze customer conversion and retention behavior by cohort to forecast sales from returning customers.
  • Review your historical marketing spend and speak with you and your team for context on your recent sales performance to inform the customer acquisition forecast.
  • Review your current strategies to identify opportunities for improving customer retention and LTV and reducing the cost of acquisition.

I can also use this project framework to help you prepare for big sales periods like Holiday or answer business questions like “How much should we invest in marketing and inventory for a new product category launch?”.

Additional Ways We Can Work Together

Maybe you’d like my input on a question that is more focused or specific than the projects outlined above. If so, I can work with you in an advisory role on a shorter, custom project.

At the other end of the spectrum, maybe you would like me to join you for a longer engagement to help implement some of the strategies and solutions we develop. I can do that too for a limited number of clients each year.

If you’d like to work together on a custom project: click the link below, answer five quick questions and I will reach out to you with more info.

Click Here To Work With Alex On A Custom Project

Ways Of Working

To make sure that I would be a good fit for your brand and your organization, here is some info on my “ways of working”:

1. My working style is primarily asynchronous. Any live meetings will be clearly defined in our scope of work. I won’t be able to hop on the phone or respond to chats at a moment’s notice. If that is the type of support you need for your project, I won’t be a good fit.

2. Hands-on implementation or management of specific marketing platforms is not a part of my offering. I won’t be able to manage your Facebook Ads account or build out emails for you, but I can recommend trusted partners who are great at doing those things.

3. My payment terms are typically 50% due before project kickoff, 50% due within 15 days of completion. If your organization requires Net 30, Net 90, etc., I won’t be able to work with you. But I can provide some flexibility for larger projects, so feel free to ask.

4. Going on-premises is not part of my offering, i.e. I am fully remote.