This content was first published in the No Best Practices newsletter on 5.31.2021.
If you want to sell people something they don’t need, you’re going to have to understand why people buy things they don’t need. Not trying to throw shade on anyone’s business here, just trying to put things into perspective.
To do that, let’s narrow down the definition of “need”. To do that we’re going to borrow from psychology again and consider Maslow’s Hierarchy of Needs…
To view the No Best Practices newsletter archive subscribe to our newsletter for free by clicking here.
If you’re already a subscriber you can click here to log in.
The No Best Practices Newsletter Archive Is Brought To You By Future Commerce. If you want to think more strategically about your eCom business, you should click that link.