4 Reasons People Buy Something They Don’t Need

This content was first published in the No Best Practices newsletter on 5.31.2021.

If you want to sell people something they don’t need, you’re going to have to understand why people buy things they don’t need. Not trying to throw shade on anyone’s business here, just trying to put things into perspective.

To do that, let’s narrow down the definition of “need”. To do that we’re going to borrow from psychology again and consider Maslow’s Hierarchy of Needs…

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