Look Ma, No Open Rates

This content was first published in the No Best Practices newsletter on 6.13.2021.

I’m going to go out on a limb and assume that none of you enjoy robo calls. My social security number is fine, and I didn’t even have a car when you were calling about the issue with my title, so you can lay off, robots of the world.

What about cold sales outreach? Does anyone enjoy navigating through ten thoughtless cold pitches as they’re trying to clear out the inbox? Or how about receiving a phone call from an unfamiliar number when you’re expecting medical test results, only to receive a cold pitch from the same person whose email and LinkedIn messages you have ignored?

I have not received a single thoughtful email pitch in my entire career.

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