This content was first published in the No Best Practices newsletter on 6.27.2021.
Saw an interesting tweet from Three Ships’ Lillie Sun a few weeks ago:
I’m sure that many of you reading this have run into the same issue: you’re trying to make your brand differentiated and fun, but the audience only seems to respond to UP TO 90 PERCENT OFF!!!!1!
The Law of Attraction may generally be a load of malarkey, but not when it comes to marketing. The product and messaging you put out into the world determines the type of customer you’ll attract.
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