5 “Worst Practices” That Always Fail

This content was originally published in the No Best Practices newsletter on 9.20.2022.

There are moves that I’ve watched senior eCommerce leaders make again and again. The desired results almost never materialize. In fact, these decisions usually leave a struggling or vulnerable business in even worse shape.

And yet…I see these decisions made repeatedly, with conviction. If you have an understanding of consumer behavior and customer lifecycle dynamics, you will immediately understand why these strategies will never work.

To save you some future heartache, I’ve outlined five common eCommerce strategies that will almost always fail, and why.

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