Merchandising For Marketers 101

This content was published in the No Best Practices newsletter on 9.26.2021.

You’re probably overlooking a powerful “marketing hack”, and you don’t even know it. What am I talking about? Your own product assortment, of course.

Most digital marketing channels and tactics are commoditized. Anyone can open a Klaviyo account or run Facebook ads. And anyone can set up an abandoned cart series or run dynamic targeting for broad audiences. But only you sell your products. And only you possess the unique relationship between your customers and your products.

But before you can unlock the power of merchandising to improve the effectiveness of your marketing, you have to learn the basics. For many marketers, merchandising is foreign territory. So I’m going to make the basics easy to digest (and fun!) with a coffee shop story.

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