If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.
My name is Alex Greifeld–I write the No Best Practices newsletter and I’m available for hire as a growth marketing consultant. You can checkout my LinkedIn profile/career history here.
Brands I’ve Worked With
Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith, Beekman 1802, The Wander Club, Sandy Liang, Divi, Molly’s Suds, Wholesome Story, OluKai, Tipsy Elves
What Kind Of Work Do You Do?
I get this question a lot, because I don’t offer a standardized, tactical service offering. High level, I do two things:
- I help brands develop a deeper understanding of how they grow, so they can focus their energy on the highest-leverage tactics and
- I help brands develop a real competitive advantage that doesn’t get arbitraged away in 90 days.
What does this mean in practice?
Many of my clients come to me when their brand has hit a growth plateau. I will dig into every aspect of their business–sales trends, merchandising, offer, marketing tactics–to tell them why they’ve hit a plateau and provide a 90 day plan to break out of it.
That plan is often grounded in tactics–Meta ads account structure or creative strategy, or email marketing content and flows. But just as often, there is something bigger the brand needs to do take their growth to the next level–restructuring their marketing team, developing a new offer, or optimizing their product assortment.
The arbitrage era of eCommerce is over. No one builds a sustainable business online with “one weird trick”. Every part of your business accelerates or drags down every other part. Bad product kills your conversion rate. Low quality customer acquisition kills your repeat customer revenue. Etc.
I will help you navigate this environment, using more than a decade of experience working with brands in every product category, of every size (from pre-revenue to mid-10 figures), using every funding model.
I will help you spot the patterns that it will take years to identify on your own. I will help you avoid million-dollar mistakes. I will help you set priorities for your marketing in an environment that is frankly noisy and chaotic. And, yes, I will help you optimize your Meta ads–if that’s what is standing between you and growth.
I am not a “Meta ads consultant”. I am a consultant who helps brands that happen to use Meta ads as a major source of growth.
If none of this makes sense to you–if you’re simply looking for someone to hand you a list of three surefire growth hacks–then this probably isn’t the right moment for us to work together.
The Growth Marketing Services That I Offer
I have very limited availability to take on consulting work in the first half of 2025. Here are my service offerings:
Comprehensive Marketing Audit – $7,500
I will review your brand’s sales history, media budget allocation, merchandising performance and channel strategies for Meta, Google and email. I will use this information to give you a comprehensive recommendation for optimizing your marketing strategy.
If your growth is stalled, I will tell you why, and how to fix it. If you’re looking for growth unlocks that go beyond DTC cliches (“test more ads!”), this is where you’ll find them.
This project takes four to five weeks. Your store must be running on Shopify, and you’ll need to install the Lifetimely app for at least a week during the project. The project deliverable is a 10+ page writeup full of both big-picture and tactical recommendations.
If you’re not running on Shopify, we can still partner on this project if you’re able to provide data in a few specific cuts/summaries–email me for more info.
Alex On Call – $3,750 For 4 Weeks
I will give you 8 hours of live meeting time + unlimited support via Slack or email with a 24 hour max response time during business hours.
You can use this time for: Meta account audits, ad creative feedback, merchandising or retention strategy Q&A, etc. I’m not able to do any “hands on keyboard” execution work as part of this offering, nor am I able to write copy, draft ad briefs, etc.
Audit clients often use Alex On Call as a follow-up if they want my feedback as they work on my recommendations. You can also use Alex On Call if you want to focus on optimizing a specific marketing channel and you want my help guiding or training your team.
Buy My Day – $4,500
This project gets you one full working day with me, with a predefined set of deliverables. Here are some ways you can use the day:
- Comprehensive Meta or email account audit, recommendations and time to discuss and strategize the implementation of those recommendations.
- Troubleshoot “why isn’t my brand growing”, recommendations, and time to discuss and strategize implementation.
- I can research your category and competitors and provide you brand positioning, copy points and an ad testing plan.
- I can dig into your marketing resource allocation–budgets, media investment and org structure–and tell you how to allocate those resources to reach your desired growth goals.
- Something else–ask me if what you want isn’t listed here.
Brand Positioning & Repositioning – Let’s Talk
If you want to build bulletproof brand positioning that will make scaling feel fun and easy, let’s talk. These projects tend to be very variable in timeline and scope, so I can’t offer standarized pricing.
I can give you feedback on one or many product/go-to-market ideas, or I can help you refine a high-level brand/product idea into something powerful and differentiated.
If you’re interested in anything you see above, email me at alex [at] nobestpractices [dot] co for more information.
I no longer offer 30 or 60 minute consulting calls.
Some Other Things You Should Know
- I’m only available for live meetings 9:30a – 4:30p Tue-Thu Eastern time. If you are way outside that timezone, we probably won’t be able to do a project that requires live meetings.
- I can’t come on site for any projects (I’m fully remote).
- For projects $5k or less I require the full fee up front. For projects >$5k I’ll require a 50% deposit to get started.
- I can’t do calls to help you figure out which project you want, or explain my service offering. If you have questions, shoot me an email. If you’re interested in an audit but have questions, we can set up a time to talk.
- I don’t do “hands on keyboard” Meta ads management. I can help you lay the groundwork for a successful Meta ads program and find someone qualified to manage it (or train you to do it).
Why You Shouldn’t Hire Me
Don’t hire me if you’re absolutely convinced that the only thing standing between you and your goals is some “nine figure media buying secret”. That’s not true.
Don’t hire me if you’re looking for “quick wins”, “low hanging fruit” or surface-level “growth hacks”.
Don’t hire me if your goal is to bolt on some winning tactic from the competition.
Don’t hire me if you need a media buyer–I’m not a media buyer!
If you want these things, there are hundreds of service providers you can use.
Hire me if you want to operate your brand from a position of confidence: confidence that your growth targets are achievable, confidence that your strategies will deliver the growth you desire, and confidence that you are pursuing the right set of focused tactics to deliver on those strategies.
Hire me if your product mix is broad and complex. Hire me if you want to develop emotionally resonant, culturally relevant advertising. Hire me if you want to build an antifragile business.
Most of my clients come to me for two reasons:
- They like what I share in my newsletter (the entire archive can be found on this website).
- The growth strategies that worked in the past are becoming less effective, or ineffective, and they want to develop a path forward.
My services aren’t for everyone, but if they’re for you, get in touch at:
greifelda [at] gmail [dot] com