This content first appeared in the No Best Practices newsletter on 09.24.2023.
Last week we covered how brands can set their agencies, and themselves, up for a successful relationship.
This week we’re going to cover two other popular questions in the agency vs in-house debate: 1. When should I hire an agency to manage my performance marketing vs hire in-house? And 2. Are agencies/media buying “dead”?
Jobs To Be Done In Performance Marketing
To answer the question “Should I hire an agency?”, we need to…ask a better question. We should be asking “What should I hire an agency for?”
First, let’s outline all of the discrete tasks required to run performance marketing successfully: