If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More
How To Do CRO At $1M, $5M, $50M and $100M+ In Revenue
A 0.5% improvement in revenue is monumental for a $500M brand and meaningless for a $1M brand. That’s why brands need different CRO (conversion rate optimization) strategies at different stages of growth.More
How I Run Meta Ads Testing
Everything you need to know about Meta Ads Testing: How do you structure your first Meta ads campaign, and how do you know it’s working?More
Meta Is Broken. Here’s What To Do About It.
Struggling with high CPMs or low conversion rates on Meta this year? I’m going to dig into why Meta might be broken, when we can expect things to get better, and what to do in the meantime.More
There Is No “Right Way” To Run Meta Ads
What is the right way to run Meta ads in 2024? Don’t let the gurus fool you: it depends on the product you’re selling.More
How To Launch A Loyalty Program The Right Way
If you’re wondering how to launch a loyalty program, the first step is not “copy Starbucks” or “find a software vendor”. Here’s how to do it right.More
The Biggest Hiring Mistake Most Marketers Make
If you’re constantly fighting fires instead of making progress…If your company’s average employee tenure is <18 months...You need to read this.More
Breaking Down Stanley’s $750M Marketing Strategy
Stanley adopted the “suburban status symbol” strategy and took it to the bank. Read on to learn how you can adopt the same playbook for your brand.More
My Email Strategy For 2024
My email strategy for 2024: focus on the 20% of tactics that have the power to drive 80% of your results. I share those tactics here.More
How To Set The RIGHT Marketing Priorities This Year
You already have dozens of growth ideas for 2024. Here’s how to pick the ideas that will actually move the needle for your brand.More
Why Every Brand Needs A Customer Forecast In 2024
Have you started planning your marketing strategy for 2024 yet? Too many priorities? Concerned about hitting your numbers? You need a customer forecast.More