Category Archives: Newsletter

Should growing your DTC brand feel easy? Nothing worth doing is easy, but if your goal feels like pushing a big rock up a hill for eternity, it’s probably a sign you should do something else.More

Controversial opinion: if you can’t find the right agency for your brand after multiple attempts, it’s a skill issue.More

As marketers, we think we’re immune to data manipulation and…storytelling. But we’re not! So here are five data manipulation “dark patterns” to watch out for.More

Supplements are one of the hardest categories to scale on Meta, but the potential payoff is high. I talked to an expert to get the facts about scaling supplements with Meta ads.More

You’ll struggle to grow your brand with Meta ads if these 10 factors outside your ad account are not dialed in.More

There are thousands of Meta ads creative ideas you could test. But I’d start with these seven–I’ve seen them scale for dozens of brands.More

I’m going to tell you how to launch a brand on Meta with 70-80% confidence, starting with media buying strategies.More

I’m writing another post about media attribution because y’all keep arguing about media attribution. Here’s how to do it at every size.More

Am I Spending Enough On Meta Ads to see it “working”? This is one of the most common questions I get, so I’ll answer it here.More

In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.More