Category Archives: Newsletter

Customer retention strategies work when they’re tailored to a brand’s level of annual revenue and stage of growth. All customer retention strategies are not created equal.More

Are all eCommerce promotion ideas bad? Not necessarily. Read on to find out how to run eCommerce promotions that drive short term and long term benefit.More

“Will Facebook Ads Work For My Brand?” It takes more than the right ad. You need the right product and the right target market. Read on to learn more.More

Most bootstrapped brands hate “strategy” because it isn’t actionable. Here are three actionable mental models for eCommerce brands to change your POV on strategy.More

Being overwhelmed by too many reports has the same outcome as having no reporting at all. Here are the reports I use to make decisions effectively.More

Should you scale your ad spend (go hard), or keep budgets as-is (go home)? Here is how I answer that question.More

The “brand marketing versus performance marketing” debate has been lighting up DTC Twitter for most of Q4. So who is right?More

Skip the 1,000th iteration of the scented candle and get what you really want for the holidays: career growth, revenue growth, and clarity.More

Customer segmentation “best practices” can lead to analysis paralysis. Here is a simple segmentation strategy that can work for every brand.More

Eventually, the “slap an app on it” school of growth stops working. To build a profitable business, you need to think of customer acquisition as an investment.More