The things that get marketers promoted in a bull market are the same things that get them laid off in a recession.
We’re a small brand who grew through SEO. Can we make Facebook ads work, even if we’ve been burned in the past?
Businesses struggle to determine when to raise prices because they think that the impact of price increases is unpredictable. It’s not.
Our brand is launching in the US for the first time this summer. What is your recommendation for our marketing mix?
Acquisition is retention fuel; there is no such thing as long term growth through retention. Many disagree, but here’s why they are wrong.
Brand repositioning is a high-risk, high-reward strategy. But when brands reposition to solve customer acquisition issues, the result is often disastrous.
Hot Items are products that “go viral” in some way and drive a dramatic increase in sales. But if you’re not careful, you’ll become a victim of your own success.
The “flywheel of doom”: when brands use ROAS as their source of truth for media planning, it often becomes harder to sell at full price as time goes on.
Yes, I know this goes against everything this newsletter stands for. But I do have some best practices. Read on to learn what they are.
The principles of pragmatic branding ensure that your brand identity contributes to growth instead of weighing it down.