Most digital marketing channels and tactics are commoditized. But only you possess the unique relationship between your customers and your products.More
Category Archives: Newsletter
5 “Worst Practices” That Always Fail
There are moves that I’ve watched senior eCommerce leaders make again and again, and they always miss the mark.More
Future-Proof Your Email Program In 5 Steps
Email marketing is harder than ever, with increased inbox competition and less visibility into open rates. Here are five steps that will enable you to thrive in this environment.More
To Improve Retention, Think Like Your Customer
Winning a first purchase doesn’t guarantee that you’ll cut through the noise of a competitive, crowded consumer landscape to win a second purchase.More
The Relationship Between Customers, Merchandise & Channels
This content was first published in the No Best Practices newsletter on 6.27.2021. Saw an interesting tweet from Three Ships’ Lillie Sun a few weeks ago: I’m sure that many of you reading this have run into the same issue: you’re trying to make your brand differentiated and fun, but the audience only seems to…More
Look Ma, No Open Rates
iOS15 privacy changes have email marketers dreading the end of accurate open rate data. But what if we look at this change from the consumer’s perspective?More
4 Reasons People Buy Something They Don’t Need
This content was first published in the No Best Practices newsletter on 5.31.2021. If you want to sell people something they don’t need, you’re going to have to understand why people buy things they don’t need. Not trying to throw shade on anyone’s business here, just trying to put things into perspective. To do that,…More
How To Perform An Email Marketing Audit
Hard-won advice on how to perform an email marketing audit and optimize an existing email marketing program to thrive in a post-iOS15 world.More
All Revenue Is Not Created Equal
A dollar is a dollar, right? Not quite. Not all revenue is equal. Some transactions are inherently more valuable than others.More