The “brand marketing versus performance marketing” debate has been lighting up DTC Twitter for most of Q4. So who is right?More
Category Archives: Newsletter
A (Self) Gifting Guide For Marketers
Skip the 1,000th iteration of the scented candle and get what you really want for the holidays: career growth, revenue growth, and clarity.More
Foolproof Customer Segmentation
Customer segmentation “best practices” can lead to analysis paralysis. Here is a simple segmentation strategy that can work for every brand.More
How To Build A Profitable Business
Eventually, the “slap an app on it” school of growth stops working. To build a profitable business, you need to think of customer acquisition as an investment.More
How To Measure Retention Marketing
You’re probably measuring retention marketing the wrong way (and wasting thousands in the process). Here’s how to do it the right way.More
Some Brand Should Not Run Facebook Ads
If these three things are true about your brand, you should not run Facebook ads. You’ll never be able to break even on your ad spend.More
How To Prepare For Black Friday 2022
Black Friday 2022 is only 90 days away. Read on for stress-free planning advice and tips on how to use product to increase your conversion rate.More
A Foolproof Formula For Facebook Ad Creative
Looking for fresh Facebook Ad creative ideas? Worried that your creative isn’t breaking through the noise? Here is your solution.More
Should I Focus On Acquisition Or Retention?
“I wish I could clone myself into 2 so I can fully focus on both acquisition AND retention!” Well…what should you do?More
How To Survive A Recession
The things that get marketers promoted in a bull market are the same things that get them laid off in a recession.More