Where does growth come from? One of two places: new customers or returning customers. Here’s how to harness that knowledge to accelerate your growth.
Take the “ink blot test for marketers” and learn more about the different factors that determine if an ad is a “winner”.
If you’re wondering what ROAS targets to set for your ads, you should be asking a different question.
How to create customer acquisition and retention forecasts based on your annual revenue goals.
ROAS is a good way to measure changes in performance for a specific ad campaign. Unfortunately, it’s often used for much more than that.
The 2021 holiday shopping season confronts retailers with a unique set of challenges. Here is a framework to navigate this critical period successfully.
Most digital marketing channels and tactics are commoditized. But only you possess the unique relationship between your customers and your products.
There are moves that I’ve watched senior eCommerce leaders make again and again, and they always miss the mark.
Email marketing is harder than ever, with increased inbox competition and less visibility into open rates. Here are five steps that will enable you to thrive in this environment.
Winning a first purchase doesn’t guarantee that you’ll cut through the noise of a competitive, crowded consumer landscape to win a second purchase.