What To Do About Holiday 2021

The 2021 holiday shopping season confronts retailers with a unique set of challenges. Here is a framework to navigate this critical period successfully.More

Merchandising For Marketers 101

Most digital marketing channels and tactics are commoditized. But only you possess the unique relationship between your customers and your products.More

The Relationship Between Customers, Merchandise & Channels

This content was first published in the No Best Practices newsletter on 6.27.2021. Saw an interesting tweet from Three Ships’ Lillie Sun a few weeks ago: I’m sure that many of you reading this have run into the same issue: you’re trying to make your brand differentiated and fun, but the audience only seems to…More

Look Ma, No Open Rates

iOS15 privacy changes have email marketers dreading the end of accurate open rate data. But what if we look at this change from the consumer’s perspective?More

4 Reasons People Buy Something They Don’t Need

This content was first published in the No Best Practices newsletter on 5.31.2021. If you want to sell people something they don’t need, you’re going to have to understand why people buy things they don’t need. Not trying to throw shade on anyone’s business here, just trying to put things into perspective. To do that,…More