How To Run Meta Ads In 2024

I don’t usually offer “hands on keyboard” Meta ads management as a service, but sometimes I make an exception.

At the start of the year I partnered with an emerging footwear brand on their paid media and creative strategy. Working together we were able to more than double revenue YoY while improving contribution margin % from break-even to consistently in the double-digits.

What follows is an anonymized summary of everything I’ve learned so far about how to run Meta ads in 2024. If you find this content valuable and want my eyes on your media spend, book a 30- or 60-minute call with me or reply to this email for more info on a $1,499 Meta Ads tune-up.


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