Category Archives: Newsletter

This content was first published in the No Best Practices newsletter on 5.31.2021. If you want to sell people something they don’t need, you’re going to have to understand why people buy things they don’t need. Not trying to throw shade on anyone’s business here, just trying to put things into perspective. To do that,…More

Hard-won advice on how to perform an email marketing audit and optimize an existing email marketing program to thrive in a post-iOS15 world.More

A dollar is a dollar, right? Not quite. Not all revenue is equal. Some transactions are inherently more valuable than others.More