Want to improve your customers’ lifetime value? Then you need to acquire better customers.More
Category Archives: Uncategorized
Managing Your Customer Portfolio
What if there was a different way of understanding your business that would give you more confidence in achieving your goals?More
3 Reasons DTC Brands Plateau At $20M in Revenue
Why is it so challenging to break past the $20M revenue milestone? Read on to find out.More
What Makes A Loyalty Program Successful? A 4 Point Checklist
Will loyalty turn your brand into the next Starbucks? Here is a four point checklist that outlines what makes a loyalty program successful.More
5 eCommerce Best Practices That Don’t Work For Fashion Brands (And What To Do Instead)
Most eCom advice leverages features and benefits for a small assortment of products. Fashion brands have none of those things. Here is what to do instead.More
But What Can I Do Today?
Marketers frequently ask “What can I do today to make my numbers tomorrow?” And the unfortunate answer is: not a whole hell of a lot.More
4 Loyalty Program Ideas That Aren’t Points Or Promos
Believe it or not, loyalty program ideas don’t need to involve points systems or promotions. These four brands are proof.More
Entireworld Closing & What Makes A Fashion Brand Successful
Entireworld went from success story to shutdown in less than five years. Why has fashion been so volatile, and what can brands do to improve their odds?More
Who Is The Holiday Shopper?
Who is the Holiday shopper, really? And why is he or she more likely to convert?More
How Facebook Ads Work: A First Principles Guide
This first principles guide to how Facebook Ads work first appeared in my newsletter several months ago. It was one of my most popular pieces, so I’m sharing it here.More