Men who are trying to sell products to women can hit a wall developing “middle of funnel” advertising. Here’s how to fix that.More
Category Archives: Uncategorized
How I Run Meta Ads Testing
Everything you need to know about Meta Ads Testing: How do you structure your first Meta ads campaign, and how do you know it’s working?More
Meta Is Broken. Here’s What To Do About It.
Struggling with high CPMs or low conversion rates on Meta this year? I’m going to dig into why Meta might be broken, when we can expect things to get better, and what to do in the meantime.More
How To Launch A Six-Figure Kickstarter Campaign
Want to launch a six figure Kickstarter campaign? You can do it with the right preparation. Read on to learn how.More
Banish “That’s Not On Brand” For Good
Advice on how to build creative teams and processes that allow your brand to be data-driven without being soulless, and memorable for the right reasons.More
Facebook Ads For Fashion Brands: The Ultimate Guide
Running Facebook Ads for fashion brands has always been more challenging than other categories. Here is everything you know to do it successfully.More
Most Retention Marketing Destroys Value
Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.More
The Customer Lifecycle Sandwich
The Acquisition v Retention model of marketing is wrong. There are really three phases in the lifecycle: Acquisition, Nurture and Retention.More
What is eCommerce Merchandising And Why Does It Matter?
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling. More
Work With Me
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More