Category Archives: Uncategorized

Advice on how to build creative teams and processes that allow your brand to be data-driven without being soulless, and memorable for the right reasons.More

Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.More

The Acquisition v Retention model of marketing is wrong. There are really three phases in the lifecycle: Acquisition, Nurture and Retention.More

eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling. More

If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More

What makes a brand successful? It depends on who you ask…and who is holding the purse strings.More

There’s a better way to increase email revenue. You need a strategy that works today and increases your future email sales potential.More

Not every “brand” is really a brand. Some are simply products that have achieved product channel fit. Here is how to distinguish the two.More

Want to improve your customers’ lifetime value? Then you need to acquire better customers.More