Want to launch a six figure Kickstarter campaign? You can do it with the right preparation. Read on to learn how.More
Category Archives: Uncategorized
Banish “That’s Not On Brand” For Good
Advice on how to build creative teams and processes that allow your brand to be data-driven without being soulless, and memorable for the right reasons.More
Facebook Ads For Fashion Brands: The Ultimate Guide
Running Facebook Ads for fashion brands has always been more challenging than other categories. Here is everything you know to do it successfully.More
Most Retention Marketing Destroys Value
Most retention tactics make it harder for a business to achieve profitable growth in the future. Here’s why, and what to do instead.More
The Customer Lifecycle Sandwich
The Acquisition v Retention model of marketing is wrong. There are really three phases in the lifecycle: Acquisition, Nurture and Retention.More
What is eCommerce Merchandising And Why Does It Matter?
eCommerce Merchandising has always been about bridging the gap between customer preferences and what you’re selling. More
Work With Me
If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More
What Makes A Brand Successful?
What makes a brand successful? It depends on who you ask…and who is holding the purse strings.More
How To Increase Email Revenue: A New Framework
There’s a better way to increase email revenue. You need a strategy that works today and increases your future email sales potential.More
The Difference Between A Brand And Product Channel Fit
Not every “brand” is really a brand. Some are simply products that have achieved product channel fit. Here is how to distinguish the two.More