Category Archives: Uncategorized

Entireworld went from success story to shutdown in less than five years. Why has fashion been so volatile, and what can brands do to improve their odds?More

Who is the Holiday shopper, really? And why is he or she more likely to convert?More

This first principles guide to how Facebook Ads work first appeared in my newsletter several months ago. It was one of my most popular pieces, so I’m sharing it here.More

Wondering how to improve your Facebook ads performance after iOS 14? Looking for real advice you can implement today? Read on.More

What do you do when you’ve been disrupted? Say, by the iOS 14 update? First: don’t panic. Second: get in the right headspace by reading this.More

Slides and additional reading from my guest visit to Professor Serdari’s Retail Strategy class on Wednesday 9.22.21.More

We’re told that growth is the be-all, end-all of DTC. But not all growth is good for the long term health of a business.More

12 customer acquisition ideas for DTC brands that AREN’T sales, promotions or performance paid media.More

Let’s cut through some of the fear, uncertainty and doubt around the holiday shopping season and zero in on the true costs and benefits of this period.More

I frequently refer to the “Traffic Only Goes Up” era of retail, abbreviated TOGU. So I thought I would put together a post explaining exactly what that means.More