In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.More
Steal My Meta Ads Audit Process
Tired of free Meta ads audits that leave you with more questions than answers? Steal my audit process to demystify your ads account.More
Prepare For Holiday 2024 (Yes, Really)
Prepare for Holiday? In May? Yes, really. If the holiday season is important for your business, here are the steps you need to take to maximize the opportunity.More
Breaking Down 3 Multi-Million Dollar Direct Response Offers
What is an “offer”? To answer that question I’m breaking down 3 multi-million dollar DTC offers you’ve probably never heard of.More
How To Do CRO At $1M, $5M, $50M and $100M+ In Revenue
A 0.5% improvement in revenue is monumental for a $500M brand and meaningless for a $1M brand. That’s why brands need different CRO (conversion rate optimization) strategies at different stages of growth.More
How I Run Meta Ads Testing
Everything you need to know about Meta Ads Testing: How do you structure your first Meta ads campaign, and how do you know it’s working?More
Meta Is Broken. Here’s What To Do About It.
Struggling with high CPMs or low conversion rates on Meta this year? I’m going to dig into why Meta might be broken, when we can expect things to get better, and what to do in the meantime.More
There Is No “Right Way” To Run Meta Ads
What is the right way to run Meta ads in 2024? Don’t let the gurus fool you: it depends on the product you’re selling.More
How To Launch A Loyalty Program The Right Way
If you’re wondering how to launch a loyalty program, the first step is not “copy Starbucks” or “find a software vendor”. Here’s how to do it right.More
The Biggest Hiring Mistake Most Marketers Make
If you’re constantly fighting fires instead of making progress…If your company’s average employee tenure is <18 months...You need to read this.More