Are all eCommerce promotion ideas bad? Not necessarily. Read on to find out how to run eCommerce promotions that drive short term and long term benefit.More
“Will Facebook Ads Work For My Brand?” A 9-Point Checklist
“Will Facebook Ads Work For My Brand?” It takes more than the right ad. You need the right product and the right target market. Read on to learn more.More
3 Actionable Mental Models For eCommerce Brands
Most bootstrapped brands hate “strategy” because it isn’t actionable. Here are three actionable mental models for eCommerce brands to change your POV on strategy.More
The Reporting I Use To Scale Profitably
Being overwhelmed by too many reports has the same outcome as having no reporting at all. Here are the reports I use to make decisions effectively.More
When To Scale Your Ad Spend
Should you scale your ad spend (go hard), or keep budgets as-is (go home)? Here is how I answer that question.More
Brand Marketing Versus Performance Marketing
The “brand marketing versus performance marketing” debate has been lighting up DTC Twitter for most of Q4. So who is right?More
A (Self) Gifting Guide For Marketers
Skip the 1,000th iteration of the scented candle and get what you really want for the holidays: career growth, revenue growth, and clarity.More
Banish “That’s Not On Brand” For Good
Advice on how to build creative teams and processes that allow your brand to be data-driven without being soulless, and memorable for the right reasons.More
Facebook Ads For Fashion Brands: The Ultimate Guide
Running Facebook Ads for fashion brands has always been more challenging than other categories. Here is everything you know to do it successfully.More
Foolproof Customer Segmentation
Customer segmentation “best practices” can lead to analysis paralysis. Here is a simple segmentation strategy that can work for every brand.More