Modern Lifecycle Marketing flies in the face of most of what you’ve been told about how eCommerce and marketing works. And frankly, that’s a good thing.
Where there’s smoke, there’s fire. If a company can’t get lifecycle marketing off the ground, it probably indicates deeper issues with the organization.
“But it was a sure thing! Neil Patel told me so!” So your A/B tests don’t work. Some insight on why, and how to do better next time.
The abuse of “total addressable market” is the root cause of DTC’s biggest blow-ups. Here’s what they didn’t tell you about TAM, and why you should use CAM instead.
The law of customer entropy: at scale, customers tend to become more promo-driven over time unless you intervene.
Channel testing optimizes towards channel systems . Lifecycle testing optimizes towards audience behavior. You need both.