Cohort Analysis is a framework you can use to better understand your business. Learn more about how to apply this framework to a consumer products business.
Agencies and vendors–can’t live with ’em, can’t live without ’em. Some thoughts on how interpret the advice you get from these partners.
Loyalty program advice from someone who has been there, plus what they won’t tell you about making a loyalty program work.
This post will bust digital marketing myths that have been plaguing the industry for more than a decade. It’s time for marketers to fight back.
Modern Lifecycle Marketing flies in the face of most of what you’ve been told about how eCommerce and marketing works. And frankly, that’s a good thing.
Where there’s smoke, there’s fire. If a company can’t get lifecycle marketing off the ground, it probably indicates deeper issues with the organization.
“But it was a sure thing! Neil Patel told me so!” So your A/B tests don’t work. Some insight on why, and how to do better next time.
The abuse of “total addressable market” is the root cause of DTC’s biggest blow-ups. Here’s what they didn’t tell you about TAM, and why you should use CAM instead.
The law of customer entropy: at scale, customers tend to become more promo-driven over time unless you intervene.
Channel testing optimizes towards channel systems . Lifecycle testing optimizes towards audience behavior. You need both.