The best way to solve big problems? Catch them when they’re still small problems. Read on to find out how. “Our return rate is so high!” “Our email subscribers stopped clicking our emails!” When you run into problems like these it’s hard to pinpoint the root cause. Your first instinct will be to zoom in:…More
4 Reasons People Buy Something They Don’t Need
This content was first published in the No Best Practices newsletter on 5.31.2021. If you want to sell people something they don’t need, you’re going to have to understand why people buy things they don’t need. Not trying to throw shade on anyone’s business here, just trying to put things into perspective. To do that,…More
The Customer Lifecycle: 8 Rules To Help You Understand It
We’re told that the customer lifecycle is a black box of mystery, but these 8 rules explain 80% of the customer behavior you’ll observe.More
“But We’re Luxury” : Luxury Brands & Digital Marketing
What new luxury brands get wrong about digital marketing, and how to improve the digital experience.More
How To Perform An Email Marketing Audit
Hard-won advice on how to perform an email marketing audit and optimize an existing email marketing program to thrive in a post-iOS15 world.More
The 6 Customer Archetypes In Every Brand’s Customer File
Use these 6 Customer Archetypes cut through the noise of personalization advice and develop meaningful strategies for customer retention.More
All Revenue Is Not Created Equal
A dollar is a dollar, right? Not quite. Not all revenue is equal. Some transactions are inherently more valuable than others.More
What is Cohort Analysis and Why Should You Care?
Cohort Analysis is a framework you can use to better understand your business. Learn more about how to apply this framework to a consumer products business.More
Evaluating Advice From eCommerce Agencies & Vendors
Agencies and vendors–can’t live with ’em, can’t live without ’em. Some thoughts on how interpret the advice you get from these partners.More
Loyalty Program Advice: Myths and Facts
Loyalty program advice from someone who has been there, plus what they won’t tell you about making a loyalty program work.More