Agencies and vendors–can’t live with ’em, can’t live without ’em. Some thoughts on how interpret the advice you get from these partners.More
Loyalty Program Advice: Myths and Facts
Loyalty program advice from someone who has been there, plus what they won’t tell you about making a loyalty program work.More
Digital Marketing Myths, Busted
This post will bust digital marketing myths that have been plaguing the industry for more than a decade. It’s time for marketers to fight back.More
Modern Lifecycle Marketing: The Ultimate Guide
Modern Lifecycle Marketing flies in the face of most of what you’ve been told about how eCommerce and marketing works. And frankly, that’s a good thing.More
Lifecycle Testing As A Litmus Test For Company Health
Where there’s smoke, there’s fire. If a company can’t get lifecycle marketing off the ground, it probably indicates deeper issues with the organization.More
A/B Tests: Why That “Sure Thing” Didn’t Work
“But it was a sure thing! Neil Patel told me so!” So your A/B tests don’t work. Some insight on why, and how to do better next time.More
Foundations: TAM vs CAM
The abuse of “total addressable market” is the root cause of DTC’s biggest blow-ups. Here’s what they didn’t tell you about TAM, and why you should use CAM instead.More
Foundations: Customer Entropy
The law of customer entropy: at scale, customers tend to become more promo-driven over time unless you intervene.More
Foundations: Lifecycle vs Channel Testing
Channel testing optimizes towards channel systems . Lifecycle testing optimizes towards audience behavior. You need both.More