The best way to solve big problems? Catch them when they’re still small problems. Read on to find out how.More
4 Reasons People Buy Something They Don’t Need
Understanding the motivations that drive your target customer are critical for successfully positioning a consumer brand.More
The Customer Lifecycle: 8 Rules To Help You Understand It
We’re told that the customer lifecycle is a black box of mystery, but these 8 rules explain 80% of the customer behavior you’ll observe.More
“But We’re Luxury” : Luxury Brands & Digital Marketing
What new luxury brands get wrong about digital marketing, and how to improve the digital experience.More
How To Perform An Email Marketing Audit
Hard-won advice on how to perform an email marketing audit and optimize an existing email marketing program to thrive in a post-iOS15 world.More
The 6 Customer Archetypes In Every Brand’s Customer File
Use these 6 Customer Archetypes cut through the noise of personalization advice and develop meaningful strategies for customer retention.More
All Revenue Is Not Created Equal
A dollar is a dollar, right? Not quite. Not all revenue is equal. Some transactions are inherently more valuable than others.More
What is Cohort Analysis and Why Should You Care?
Cohort Analysis is a framework you can use to better understand your business. Learn more about how to apply this framework to a consumer products business.More
Evaluating Advice From eCommerce Agencies & Vendors
Agencies and vendors–can’t live with ’em, can’t live without ’em. Some thoughts on how interpret the advice you get from these partners.More
Loyalty Program Advice: Myths and Facts
Loyalty program advice from someone who has been there, plus what they won’t tell you about making a loyalty program work.More