The goal of marketing is to change customer behavior to generate incremental revenue. Learn more about what that means here.More
To Improve Retention, Think Like Your Customer
Winning a first purchase doesn’t guarantee that you’ll cut through the noise of a competitive, crowded consumer landscape to win a second purchase.More
A Typical eCommerce Customer Journey In 2021
Before we talk about loyalty and retention, we have to talk about deepening the relationship between the customer and the brand to make it more memorable and legitimate.More
It’s Time To Say Goodbye To ROAS
ROAS has done more harm than good to eCommerce businesses over the last 20 years. It’s time to abandon ROAS in favor of something actually helps businesses grow.More
How Does Advertising Work?
Billboards, commercials and other ads are a major feature of our lives. But how does advertising work?More
Between Acquisition & Loyalty Lies Opportunity
We know how to acquire customers. And we know how to activate loyal customers. But we don’t focus enough on making new customers loyal.More
The Relationship Between Customers, Merchandise & Channels
The product and messaging you put out into the world determines the type of customer you’ll attract.More
Actually, Your CAC Does Matter
When the going gets tough, the market retreats into “loyalty” strategies, often to disastrous results. Here’s how to avoid the same fate.More
Look Ma, No Open Rates
iOS15 privacy changes have email marketers dreading the end of accurate open rate data. But what if we look at this change from the consumer’s perspective?More
Forecasting eCommerce Demand
Forecasting eCommerce demand is one of the biggest challenges in eCommerce. Find out why marketing plays a bigger role in demand forecasting than you think.More