The product and messaging you put out into the world determines the type of customer you’ll attract.More
Category Archives: Newsletter
Look Ma, No Open Rates
iOS15 privacy changes have email marketers dreading the end of accurate open rate data. But what if we look at this change from the consumer’s perspective?More
4 Reasons People Buy Something They Don’t Need
Understanding the motivations that drive your target customer are critical for successfully positioning a consumer brand.More
How To Perform An Email Marketing Audit
Hard-won advice on how to perform an email marketing audit and optimize an existing email marketing program to thrive in a post-iOS15 world.More
All Revenue Is Not Created Equal
A dollar is a dollar, right? Not quite. Not all revenue is equal. Some transactions are inherently more valuable than others.More